{"id":138,"date":"2020-09-10T16:58:24","date_gmt":"2020-09-10T19:58:24","guid":{"rendered":"http:\/\/homadesign.co\/?p=138"},"modified":"2024-11-06T12:21:39","modified_gmt":"2024-11-06T15:21:39","slug":"ton-labs","status":"publish","type":"cases","link":"https:\/\/homadesign.co\/en\/cases\/ton-labs\/","title":{"rendered":"Seguran\u00e7a na expans\u00e3o para outro pa\u00eds."},"content":{"rendered":"

Expandir para outras regi\u00f5es ou internacionalizar uma empresa n\u00e3o \u00e9 uma tarefa simples. Cada mercado tem peculiaridades sociais, culturais e legais que precisam ser observadas para que o movimento de expans\u00e3o seja bem sucedido.<\/p>\n\n\n\n

Os Desafios<\/h3>\n\n\n\n

Conhecer e segmentar o p\u00fablico-alvo local, instituir uma rede de distribui\u00e7\u00e3o, construir networking e adequar-se legalmente ao local visado s\u00e3o os maiores desafios dos empreendedores que desbravam al\u00e9m de suas fronteiras.<\/p>\n\n\n\n

Para superar esses desafios e expandir com sucesso, \u00e9 necess\u00e1rio dar um passo de cada vez e, sem d\u00favidas, o primeiro deles \u00e9 pesquisar muito<\/em>. Voc\u00ea precisa saber qual \u00e9 o tamanho do novo mercado, quais s\u00e3o os pontos fortes e fracos da concorr\u00eancia local, qual \u00e9 a ader\u00eancia do seu servi\u00e7o \u00e0s necessidades e desejos das pessoas\u2026 Somente com essas informa\u00e7\u00f5es suas decis\u00f5es ser\u00e3o acertadas e seus recursos otimizados.<\/p>\n\n\n\n

Muitas vezes, essas informa\u00e7\u00f5es precisam ser vistas, escutadas e sentidas, logo, voc\u00ea vai precisar pesquisar in loco<\/em> ou contratar profissionais qualificados para realizar essa etapa de pesquisa com precis\u00e3o t\u00e9cnica e imparcialidade.<\/p>\n\n\n\n

Telegram e TON Labs<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Foi isso que o TON Labs<\/a>, empresa associada ao Telegram<\/a>, fez. Contratou a HOMA<\/a> para pesquisar e coletar informa\u00e7\u00f5es preciosas na adequa\u00e7\u00e3o do seu produto aos brasileiros.<\/p>\n\n\n\n

A Telegram Open Network (TON) \u00e9 uma rede e plataforma blockchain<\/em> de terceira gera\u00e7\u00e3o desenvolvida pelo Telegram. Essa tecnologia permite servi\u00e7os como o estabelecimento de contratos, o armazenamento de arquivos e a realiza\u00e7\u00e3o de pagamentos sem intermedi\u00e1rios com alt\u00edssima seguran\u00e7a. A TON \u00e9 uma das plataformas blockchain<\/em> mais avan\u00e7adas em termos de tecnologia e base de usu\u00e1rios potenciais gra\u00e7as \u00e0 fus\u00e3o gradual que acontecer\u00e1 com o pr\u00f3prio Telegram – mensageiro instant\u00e2neo com aproximadamente 300 milh\u00f5es de usu\u00e1rios ativos mensais.<\/p>\n\n\n\n

Para os pagamentos via TON, a Telegram criou a criptomoeda Gram e a Gram Wallet para armazen\u00e1-los. A Gram Wallet permitir\u00e1 transa\u00e7\u00f5es em milissegundos, muito mais r\u00e1pido do que as transa\u00e7\u00f5es em bitcoins ou outras altcoins. Para desenvolver todas as features da Gram Wallet, a equipe de desenvolvedores baseada na R\u00fassia se deparou com os desafios relacionados \u00e0 expans\u00e3o que j\u00e1 comentamos. Eles precisavam entender o padr\u00e3o de intera\u00e7\u00e3o e o perfil dos investidores em criptomoedas no mundo inteiro.<\/p>\n\n\n\n

No Brasil, a HOMA conduziu a pesquisa de valida\u00e7\u00e3o da carteira para os Grams. Para levar insights sobre o comportamento dos investidores brasileiros, n\u00f3s entrevistamos em profundidade pessoas do pa\u00eds inteiro, al\u00e9m de conduzir testes de usabilidade para validar ou quebrar as hip\u00f3teses do time de desenvolvedores da Ton Labs.<\/p>\n\n\n\n

\"\"
Teste de usabilidade.<\/figcaption><\/figure>\n\n\n\n
\"\"
Entrevista em profundidade.<\/figcaption><\/figure>\n\n\n\n

Observamos as peculiaridades de cada regi\u00e3o brasileira, apontando padr\u00f5es comportamentais transversais dos investidores. Os insights que obtivemos com a pesquisa qualitativa orientaram o time da TON Labs na cria\u00e7\u00e3o de adapta\u00e7\u00f5es para que o produto seja bem recebido no mercado brasileiro.<\/p>\n\n\n\n

Esperamos que, muito em breve, transa\u00e7\u00f5es com criptomoedas via Telegram sejam ainda mais f\u00e1ceis para os brasileiros.<\/p>\n\n\n\n

ATUALIZA\u00c7\u00c3O: Infelizmente, em maio de 2020, os Estados Unidos impediram judicialmente que a criptomoeda Gram fosse distribu\u00edda. Dessa forma, a equipe \u00e0 frente do projeto tomou a dif\u00edcil decis\u00e3o de n\u00e3o proceder com o desenvolvimento da TON. Para saber mais, acesse este link<\/a>.<\/em><\/p>","protected":false},"author":6,"featured_media":13929,"template":"","equipe-cases":[],"categorias-cases":[],"class_list":["post-138","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSeguran\u00e7a na expans\u00e3o para outro pa\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homadesign.co\/en\/ton-labs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seguran\u00e7a na expans\u00e3o para outro pa\u00eds\" \/>\n<meta property=\"og:description\" content=\"Expandir para outras regi\u00f5es ou internacionalizar uma empresa n\u00e3o \u00e9 uma tarefa simples. 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