{"id":10660,"date":"2020-01-20T14:44:54","date_gmt":"2020-01-20T17:44:54","guid":{"rendered":"http:\/\/homadesign.co\/?p=10660"},"modified":"2024-09-18T15:21:49","modified_gmt":"2024-09-18T18:21:49","slug":"gestao-da-inovacao","status":"publish","type":"post","link":"https:\/\/homadesign.co\/en\/gestao-da-inovacao\/","title":{"rendered":"Gest\u00e3o da inova\u00e7\u00e3o: como definir processos que funcionam no seu neg\u00f3cio?"},"content":{"rendered":"

Aqui no <\/span>blog da HOMA<\/span><\/a>, abordamos constantemente a import\u00e2ncia da inova\u00e7\u00e3o! E n\u00e3o vamos cansar de falar sobre esse assunto, porque a inova\u00e7\u00e3o \u00e9 essencial para todo e qualquer neg\u00f3cio. Somente quem entrega mais e com melhor qualidade, proporcionando a melhor <\/span>experi\u00eancia do cliente<\/span><\/a> sobrevive ao mercado. Mas n\u00e3o basta ter \u00f3timas ideias, \u00e9 preciso realizar uma gest\u00e3o da inova\u00e7\u00e3o, ou seja, planejar, criar estrat\u00e9gias e coloc\u00e1-las em pr\u00e1tica.<\/span><\/p>\n

A gest\u00e3o da inova\u00e7\u00e3o passa pela defini\u00e7\u00e3o de processos que contribuam para a cultura inovadora de um neg\u00f3cio. E a participa\u00e7\u00e3o dos colaboradores da empresa \u00e9 essencial para transformar as ideias de um neg\u00f3cio em a\u00e7\u00f5es concretas, que trar\u00e3o o que todos mais almejam: lucro!<\/span><\/p>\n

O que \u00e9 gest\u00e3o da inova\u00e7\u00e3o?<\/span><\/h2>\n

A gest\u00e3o da inova\u00e7\u00e3o consiste em \u201cpreparar o terreno\u201d para a inova\u00e7\u00e3o dentro das empresas, sistematizando os processos de inova\u00e7\u00e3o. O seu neg\u00f3cio precisa girar em torno desse valor, em todos os setores, levando em conta desde quais tecnologias ser\u00e3o utilizadas na empresa at\u00e9 como ser\u00e3o os cargos hier\u00e1rquicos para melhor propiciar a inova\u00e7\u00e3o.\u00a0<\/span><\/p>\n

Com essa estrutura\u00e7\u00e3o, evita-se a estagna\u00e7\u00e3o do neg\u00f3cio, mantendo-o em constante movimento, com grande receptividade para novas ideias, maneiras de se pensar e agir, meios de se produzir, servi\u00e7os a se oferecer, entre in\u00fameras outras possibilidades que somente um ambiente aberto \u00e0 inova\u00e7\u00e3o pode propiciar.\u00a0<\/span><\/p>\n

M\u00e3o na massa: a gest\u00e3o da inova\u00e7\u00e3o na pr\u00e1tica<\/span><\/h2>\n

Entendido o conceito de gest\u00e3o da inova\u00e7\u00e3o e a necessidade de implant\u00e1-la nas empresas, voc\u00ea pode perguntar: \u201ce como come\u00e7ar esse processo?\u201d. Antes de mais nada, pense no cliente.\u00a0 Coloque-o em primeiro lugar em todos os seus processos. Reflita \u201ccomo esse processo na empresa ir\u00e1 impactar o cliente?\u201d. Simples assim. A partir da\u00ed, v\u00e1 destrinchando seu <\/span>modus operandi<\/span><\/i>:<\/span><\/p>\n

Hierarquia<\/span><\/h3>\n

Sua empresa tem uma hierarquia bastante tradicional, com cargos verticais e responsabilidades maiores para cargos maiores, al\u00e9m de menos autonomia para profissionais com cargos menores? Est\u00e1 na hora de repensar esse aspecto, para o bem do cliente (sempre!). Colaboradores com mais autonomia e responsabilidades, seja qual for o cargo, s\u00e3o sempre mais propensos a trazer ideias inovadoras.<\/span><\/p>\n

Planejamento estrat\u00e9gico<\/span><\/h3>\n

\u00c9 preciso inserir a inova\u00e7\u00e3o no planejamento estrat\u00e9gico, nas suas metas, objetivos, miss\u00e3o, vis\u00e3o. Para isso, \u00e9 preciso criar indicadores de inova\u00e7\u00e3o, para saber o quanto seus objetivos nesse quesito est\u00e3o sendo cumpridos e o que precisa mudar.\u00a0<\/span><\/p>\n

Treinamentos<\/span><\/h3>\n

A gest\u00e3o da inova\u00e7\u00e3o passa pela realiza\u00e7\u00e3o de treinamentos e workshops sobre a <\/span>cultura inovadora<\/span><\/a> que se quer criar dentro da empresa. \u00c9 preciso que todos entendam a import\u00e2ncia da inova\u00e7\u00e3o, n\u00e3o somente para os clientes, mas tamb\u00e9m para os pr\u00f3prios colaboradores. Afinal, uma empresa que inova, lucra mais, paga melhores sal\u00e1rios, possui melhores benef\u00edcios, flexibilidade e uma s\u00e9rie de outras vantagens.\u00a0<\/span><\/p>\n

L\u00edderes inovadores<\/span><\/h3>\n

Apesar de a cultura da inova\u00e7\u00e3o propor uma gest\u00e3o mais horizontal, ainda devem existir os l\u00edderes de equipes. E eles devem ser ainda mais inovativos que os colaboradores em geral, para assim, propagar esse conceito n\u00e3o s\u00f3 na teoria, mas principalmente, na pr\u00e1tica no dia a dia.<\/span><\/p>\n

A import\u00e2ncia de uma consultoria de inova\u00e7\u00e3o<\/span><\/h2>\n

Um dos princ\u00edpios da inova\u00e7\u00e3o \u00e9 o pensamento fora da caixa. Em uma empresa tradicional, j\u00e1 com conceitos enraizados, dificilmente as pessoas t\u00eam liberdade para trazer ideias fora do comum. \u00c9 a\u00ed que entra uma <\/span>consultoria em inova\u00e7\u00e3o<\/span><\/a>, que auxilia n\u00e3o somente na hora de criar uma empresa do zero como para mudar o mindset de sua cultura em geral. \u00c9 essa consultoria que trar\u00e1 as ferramentas para permitir que as pessoas possam pensar fora da caixa e, ainda, expor essas ideias e implant\u00e1-las!<\/span><\/p>\n

Uma consultoria especializada consegue reunir toda a empresa em torno do conceito de inova\u00e7\u00e3o, realizar workshops pr\u00e1ticos, escutar ideias e cocriar (junto a todos os setores) uma gest\u00e3o da inova\u00e7\u00e3o, definindo todo um novo planejamento estrat\u00e9gico.\u00a0<\/span><\/p>\n

E \u00e9 exatamente dessa forma que a HOMA Design de Servi\u00e7o atua, com uma consultoria que abrange as fases de explora\u00e7\u00e3o, na qual h\u00e1 um entendimento profundo da empresa, com a presen\u00e7a de todos os envolvidos; de cocria\u00e7\u00e3o, quando se prepara um ambiente de est\u00edmulo \u00e0 colabora\u00e7\u00e3o e \u00e0 criatividade para a cria\u00e7\u00e3o de solu\u00e7\u00f5es; de tangibiliza\u00e7\u00e3o, ao se testarem as solu\u00e7\u00f5es; e implementa\u00e7\u00e3o, quando as solu\u00e7\u00f5es s\u00e3o, enfim, implantadas.\u00a0<\/span><\/p>\n

Se voc\u00ea quiser entender melhor como funciona nosso processo para a gest\u00e3o da inova\u00e7\u00e3o da sua empresa, <\/span>entre em contato conosco<\/span><\/a>!<\/p>\n

\"Comunica\u00e7\u00e3o<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Aqui no blog da HOMA, abordamos constantemente a import\u00e2ncia da inova\u00e7\u00e3o! E n\u00e3o vamos cansar de falar sobre esse assunto, porque a inova\u00e7\u00e3o \u00e9 essencial para todo e qualquer neg\u00f3cio. Somente quem entrega mais e com melhor qualidade, proporcionando a melhor experi\u00eancia do cliente sobrevive ao mercado. Mas n\u00e3o basta ter \u00f3timas ideias, \u00e9 preciso […]<\/p>\n","protected":false},"author":4,"featured_media":11335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-10660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao"],"yoast_head":"\nComo promover a gest\u00e3o da inova\u00e7\u00e3o nas empresas?<\/title>\n<meta name=\"description\" content=\"Saiba como inserir a gest\u00e3o da inova\u00e7\u00e3o, com processos e a\u00e7\u00f5es pr\u00e1ticas que ir\u00e3o transformar o seu neg\u00f3cio. 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