{"id":11118,"date":"2020-12-07T21:53:20","date_gmt":"2020-12-08T00:53:20","guid":{"rendered":"https:\/\/homadesign.co\/?p=11118"},"modified":"2024-09-18T15:20:49","modified_gmt":"2024-09-18T18:20:49","slug":"ux-design-de-servico","status":"publish","type":"post","link":"https:\/\/homadesign.co\/en\/ux-design-de-servico\/","title":{"rendered":"UX e Design de Servi\u00e7o: qual a estrat\u00e9gia ideal para a sua empresa?"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">Nos \u00faltimos anos, diversas siglas come\u00e7aram a ganhar for\u00e7a e se destacar no mercado, tais como UX, UI, CX, IA, IxD e por a\u00ed vai. Todas elas s\u00e3o vertentes e especializa\u00e7\u00f5es do design, que tem evolu\u00eddo ao longo do tempo e gerado cada vez mais valor para as empresas e para as pessoas. Como consequ\u00eancia, \u00e9 normal que haja uma certa confus\u00e3o entre os termos, principalmente quando falamos em UX e <\/span><span style=\"font-weight: 300;\">Service Design<\/span><span style=\"font-weight: 300;\">. <\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\">Embora n\u00e3o haja um consenso universal, e cada profissional tenha uma vis\u00e3o espec\u00edfica sobre o tema, buscamos abordar no artigo a seguir, as principais diferen\u00e7as que observamos entre UX e Design de Servi\u00e7o nos<\/span> <a href=\"https:\/\/homadesign.co\/en\/cases\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">projetos da HOMA<\/span><\/a>\u00a0<span style=\"font-weight: 300;\">e no mercado. <\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\">Acompanhe a leitura e confira!<\/span><\/p>\n<h2><b>Mas, afinal, quais s\u00e3o as diferen\u00e7as entre UX e Design de servi\u00e7o?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 300;\">A sigla UX (User Experience) se refere \u00e0 <\/span><b>experi\u00eancia do usu\u00e1rio<\/b><span style=\"font-weight: 300;\"> com o produto final de uma empresa, principalmente, produtos digitais. A modalidade busca desenvolver pontos de contato que atendem \u00e0s necessidades e expectativas dos usu\u00e1rios, podendo ser tanto um software, um site, um aplicativo, plataforma digital, etc. Est\u00e1 totalmente integrada a outras \u00e1reas como design gr\u00e1fico, design de interface e marketing. <\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\">J\u00e1 o <\/span><b>Design de Servi\u00e7o tem o foco na experi\u00eancia dos clientes em todas as \u00e1reas e pontos de contato ao longo da jornada.<\/b><span style=\"font-weight: 300;\"> Trata-se de uma abordagem multidisciplinar, que visa aperfei\u00e7oar e criar modelos de neg\u00f3cios inovadores, que oferecem servi\u00e7os e <\/span><a href=\"https:\/\/homadesign.co\/en\/como-encantar-clientes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">experi\u00eancias encantadoras<\/span><\/a><span style=\"font-weight: 300;\">, \u00fateis e eficientes. Para isso, <\/span><b>os processos internos e os diferentes setores da empresa s\u00e3o repensados,<\/b><span style=\"font-weight: 300;\"> eliminando a <a href=\"https:\/\/homadesign.co\/en\/silos-organizacionais\/\" target=\"_blank\" rel=\"noopener\">vis\u00e3o de silos<\/a> e trazendo uma nova perspectiva para os neg\u00f3cios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Outra diferen\u00e7a entre as modalidades, \u00e9 que no Design de Servi\u00e7o tudo que a empresa oferece \u00e9 visto como uma forma de servi\u00e7o, incluindo os produtos digitais. Essa modalidade analisa os aspectos tang\u00edveis e intang\u00edveis do neg\u00f3cio, ou seja, tanto a experi\u00eancia com o produto em si, quanto os sentimentos e expectativas dos clientes e outros <\/span><a href=\"https:\/\/homadesign.co\/en\/mapeamento-de-stakeholders-voce-esta-fazendo-da-forma-certa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">stakeholders<\/span><\/a><span style=\"font-weight: 300;\">. Ao combinar uma s\u00e9rie de ferramentas e processos, como o <\/span><a href=\"https:\/\/homadesign.co\/en\/blueprint-de-servicos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Blueprint de servi\u00e7o<\/span><\/a><span style=\"font-weight: 300;\">, o <a href=\"https:\/\/homadesign.co\/en\/o-que-e-design-de-servico\/\" target=\"_blank\" rel=\"noopener\">Service Design<\/a> consegue ter uma vis\u00e3o ampla do neg\u00f3cio, pensando em diferentes aspectos que v\u00e3o influenciar na experi\u00eancia do cliente ao longo da jornada. <\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\">Assim, a principal <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=PKxt1YKvT9w&amp;feature=emb_title\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">diferen\u00e7a entre UX e Design de Servi\u00e7o<\/span><\/a><span style=\"font-weight: 300;\"> \u00e9 que o Design de Servi\u00e7o tem uma vis\u00e3o hol\u00edstica dos servi\u00e7os prestados, enquanto o UX tem um olhar mais t\u00e9cnico para as funcionalidades e experi\u00eancias dos clientes com o produto final da sua empresa.<\/span><\/p>\n<h3><b>UX vs. Design de Servi\u00e7o: qual estrat\u00e9gia adotar no seu neg\u00f3cio?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><b>Na HOMA, acreditamos que o UX complementa e aprofunda o trabalho do Design de Servi\u00e7o.<\/b> <span style=\"font-weight: 300;\">Enquanto o UX foca na estrat\u00e9gia digital do seu produto, pensando nos recursos e na experi\u00eancia final do usu\u00e1rio, o Design de Servi\u00e7o pensa na interconex\u00e3o dos diferentes pontos de contato do cliente com a sua empresa, orquestrando jornadas omnichannel. A partir de diferentes ferramentas, os especialistas em Design de Servi\u00e7o podem entender quais as necessidades e expectativas do seu cliente e os demais stakeholders.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 300;\">Dessa forma, \u00e9 importante<\/span> <b>avaliar o atual momento da sua empresa<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 300;\">a maturidade dos servi\u00e7os, bem como os objetivos ao buscar o apoio externo. O aperfei\u00e7oamento t\u00e9cnico de produtos digitais, por exemplo, deve ser precedido por um <a href=\"https:\/\/homadesign.co\/en\/quem-e-a-persona-do-teu-negocio\/\" target=\"_blank\" rel=\"noopener\">estudo aprofundado sobre as suas personas<\/a>, mercado e outros aspectos que s\u00e3o o foco do Design de Servi\u00e7o. Ou seja, antes de investir solu\u00e7\u00f5es de UX, considere buscar o apoio de especialistas em servi\u00e7os. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 300;\">Mais do que pensar em melhorias espec\u00edficas para o seu produto, <\/span><b>uma<\/b> <a href=\"https:\/\/homadesign.co\/en\/consultoria-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>consultoria em design de servi\u00e7o<\/b><\/a><b> ir\u00e1 repensar o posicionamento da sua empresa, identificando oportunidades para inova\u00e7\u00e3o e mudan\u00e7as estrat\u00e9gicas para o seu neg\u00f3cio, <\/b><span style=\"font-weight: 300;\">al\u00e9m de promover uma s\u00e9rie de benef\u00edcios para o seu time. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 300;\">Quer saber mais sobre como um projeto de Design de Servi\u00e7o \u00e9 aplicado na pr\u00e1tica? Ent\u00e3o, confira o material a seguir:<\/span><\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/conteudo.homadesign.co\/ebook-case-dafitilog\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/homadesign.co\/wp-content\/uploads\/2022\/08\/banner-site.png\" alt=\"case dafiti\" class=\"wp-image-12336\" width=\"714\" height=\"425\" srcset=\"https:\/\/homadesign.co\/wp-content\/uploads\/2022\/08\/banner-site.png 714w, https:\/\/homadesign.co\/wp-content\/uploads\/2022\/08\/banner-site-300x179.png 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><\/figure>\n\n\n\n<p><em>Foto de <a href=\"https:\/\/unsplash.com\/@campaign_creators?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">criadores de campanha<\/a> no <a href=\"https:\/\/unsplash.com\/s\/photos\/marketing?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Nos \u00faltimos anos, diversas siglas come\u00e7aram a ganhar for\u00e7a e se destacar no mercado, tais como UX, UI, CX, IA, IxD e por a\u00ed vai. Todas elas s\u00e3o vertentes e especializa\u00e7\u00f5es do design, que tem evolu\u00eddo ao longo do tempo e gerado cada vez mais valor para as empresas e para as pessoas. Como consequ\u00eancia, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-11118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX vs. Design de Servi\u00e7o: qual a estrat\u00e9gia ideal para a sua empresa?<\/title>\n<meta name=\"description\" content=\"Saiba as diferen\u00e7as entre UX e Design de Servi\u00e7o, e entenda qual a metodologia ideal para potencializar os resultados do seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homadesign.co\/en\/ux-design-de-servico\/\" 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