{"id":11675,"date":"2021-08-23T21:42:43","date_gmt":"2021-08-24T00:42:43","guid":{"rendered":"https:\/\/homadesign.co\/?p=11675"},"modified":"2024-10-22T10:40:55","modified_gmt":"2024-10-22T13:40:55","slug":"business-to-experience","status":"publish","type":"post","link":"https:\/\/homadesign.co\/en\/business-to-experience\/","title":{"rendered":"O que \u00e9 Business to Experience e como aplicar na sua empresa?"},"content":{"rendered":"

Voc\u00ea j\u00e1 ouviu falar sobre BX? A sigla se refere a Business to Experience, conceito que marca uma profunda e importante transforma\u00e7\u00e3o nas empresas com a consolida\u00e7\u00e3o dos neg\u00f3cios digitais, novos modelos de atendimento e servi\u00e7os on-line acelerados pela pandemia da Covid-19, na qual as expectativas e o <\/span>comportamento do consumidor<\/span><\/a> mudaram radicalmente.<\/span>
\n<\/span>
\n<\/span>Mais do que produtos ou servi\u00e7os<\/a>, os clientes buscam cada vez mais experi\u00eancias significativas e a identifica\u00e7\u00e3o com o prop\u00f3sito das empresas, independente do setor ou tipo de neg\u00f3cio. Para isso, \u00e9 necess\u00e1rio considerar mais do que as necessidades e caracter\u00edsticas b\u00e1sicas do seu cliente: \u00e9 preciso ter obsess\u00e3o pelos seus desejos, expectativas e ideias. \u00c9 isso que prev\u00ea o Business to Experience. <\/span>
\n<\/span>
\n<\/span>Na pr\u00e1tica, trata-se da evolu\u00e7\u00e3o do Customer Experience, que busca otimizar os diferentes <\/span>pontos de contato<\/span><\/a> com o p\u00fablico. No Business to Experience, n\u00e3o apenas a jornada do cliente \u00e9 considerada, mas tamb\u00e9m todo o prop\u00f3sito da marca, a <\/span>experi\u00eancia dos funcion\u00e1rios<\/span><\/a>, os modelos de entrega e demais aspectos da empresa. Trata-se de uma nova forma de pensar em neg\u00f3cios e servi\u00e7os, na qual s\u00e3o priorizadas necessidades humanas, a experi\u00eancia dos clientes e, consequentemente, a <\/span>humaniza\u00e7\u00e3o dos servi\u00e7os<\/span><\/a>. <\/span>
\n<\/span>
\n<\/span>Descubra, a seguir, quais as diferen\u00e7as e o como ser uma empresa Business to Experience, bem como as suas vantagens e principais resultados!<\/span><\/p>\n

Quais s\u00e3o as diferen\u00e7as entre Customer Experience e Business to Experience?<\/span><\/h2>\n

Vivemos na <\/span>era da experi\u00eancia<\/span><\/a> e, n\u00e3o por acaso, tantas \u00e1reas de estudo t\u00eam se dedicado a pesquisar e aperfei\u00e7oar a rela\u00e7\u00e3o dos clientes com as empresas nos \u00faltimos anos. O Customer Experience \u00e9 uma dessas modalidades. Focado nos fluxos de trabalho e diferentes pontos de contato com o cliente, as a\u00e7\u00f5es de CX visam aperfei\u00e7oar aspectos espec\u00edficos da jornada e experi\u00eancia dos consumidores. <\/span>
\n<\/span>
\n<\/span>J\u00e1 o Business to Experience, prev\u00ea uma mudan\u00e7a completa nos processos, modo de ser e fazer das empresas, que envolve desde os valores, at\u00e9 as entregas realizadas em todos os setores. <\/span>
\n<\/span>
\n<\/span>Pode parecer uma diferen\u00e7a sutil ou at\u00e9 mesmo insignificante j\u00e1 que o Customer Experience tamb\u00e9m coloca o cliente no centro das estrat\u00e9gias para neg\u00f3cios, mas, na pr\u00e1tica, o Business to Experience representa um novo paradigma para as empresas e para as tomadas de decis\u00e3o. Isso porque antes de pensar no lucro ou nos benef\u00edcios internos, \u00e9 preciso pensar no cliente, independente do setor e dos processos realizados. <\/span>
\n<\/span>
\n<\/span>Leia tamb\u00e9m <\/i><\/b>UX e Design de Servi\u00e7o: qual a estrat\u00e9gia ideal para a sua empresa?<\/i><\/b><\/a><\/p>\n

Vantagens do Business to Experience<\/span><\/h3>\n

Uma pesquisa realizada pela <\/span>Accenture Interactive<\/span><\/a>, indicou que as empresas com foco em BX crescem 6% a mais por ano, do que outras organiza\u00e7\u00f5es focadas em Customer Experience. Mas o aumento no lucro \u00e9 apenas um dos seus benef\u00edcios. Com a ado\u00e7\u00e3o do conceito, as empresas podem:<\/span>
\n<\/span>
\n<\/span>– aumentar a competitividade e reconhecimento de mercado;<\/span>
\n<\/span>– potencializar a inova\u00e7\u00e3o;<\/span>
\n<\/span>– fidelizar e aumentar o n\u00famero de clientes;<\/span>
\n<\/span>– aumentar a satisfa\u00e7\u00e3o e engajamento dos times;<\/span>
\n<\/span>– aperfei\u00e7oar processos;
\n<\/span>– impulsionar o uso de novas tecnologias e ferramentas, e etc. <\/span>
\n<\/span>
\n<\/span>Saiba mais sobre <\/i><\/b>como encantar clientes com experi\u00eancias perfeitas<\/i><\/b><\/a><\/p>\n

Como aplicar o Business to Experience na sua empresa?\u00a0<\/span><\/h3>\n

O primeiro passo \u00e9 <\/span>conhecer o seu cliente<\/b><\/a>.<\/b> Ele deve ser o centro de todas as estrat\u00e9gias e o objetivo final de todas as a\u00e7\u00f5es desenvolvidas. \u00c9 preciso entender em profundidade suas caracter\u00edsticas, desejos, dores e anseios, para que todo o time proporcione experi\u00eancias encantadoras para as personas e gere identifica\u00e7\u00e3o com o prop\u00f3sito da marca \u2014 e n\u00e3o apenas a equipe de marketing e vendas. <\/span>
\n<\/span>
\n<\/span>Em paralelo a isso, \u00e9 essencial rever o pr\u00f3prio posicionamento da empresa, seus valores, vis\u00e3o, servi\u00e7os, objetivos, e principalmente, a <\/span>cultura organizacional<\/span><\/a> que deve priorizar em todos os processos e setores, a experi\u00eancia do cliente. Trata-se de uma mudan\u00e7a profunda de mindset.<\/span>
\n<\/span>
\n<\/span>Se antes o objetivo era aumentar a efici\u00eancia da empresa, com o Business to Experience o objetivo deve ser aumentar a efici\u00eancia para o cliente. O mesmo vale para os demais setores: o cliente deve ser o centro e o objetivo final das entregas realizadas. <\/span>Mais do que aumentar a rentabilidade, os l\u00edderes devem focar em gerar lucro com prop\u00f3sito e experi\u00eancias encantadoras. <\/b>
\n<\/span>
\n<\/span>Tais mudan\u00e7as s\u00f3 ser\u00e3o poss\u00edveis a partir de uma revis\u00e3o completa e cont\u00ednua das empresas, que com o apoio de ferramentas, <\/span>pesquisa com o cliente<\/span><\/a> e metodologias espec\u00edficas, como o Design de Servi\u00e7o, podem ser aceleradas.<\/span>
\n<\/span><\/p>\n

Quer saber mais sobre Business to Experience e como transformar a sua empresa? Ent\u00e3o, acompanhe as nossas publica\u00e7\u00f5es e saiba mais sobre o tema. Leia tamb\u00e9m o nosso <\/span>material especial sobre Design de Servi\u00e7o.<\/span>
\n<\/span><\/a>
\n\"\"<\/a><\/p>\n

Photo by Blake Wisz<\/a> on Unsplash<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Voc\u00ea j\u00e1 ouviu falar sobre BX? A sigla se refere a Business to Experience, conceito que marca uma profunda e importante transforma\u00e7\u00e3o nas empresas com a consolida\u00e7\u00e3o dos neg\u00f3cios digitais, novos modelos de atendimento e servi\u00e7os on-line acelerados pela pandemia da Covid-19, na qual as expectativas e o comportamento do consumidor mudaram radicalmente. Mais do […]<\/p>\n","protected":false},"author":6,"featured_media":11680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-11675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conceitos"],"yoast_head":"\nO que \u00e9 Business to Experience e como aplicar na sua empresa?<\/title>\n<meta name=\"description\" content=\"Saiba o que \u00e9 e quais as vantagens do Business to Experience. Entenda as diferen\u00e7as do CX e os primeiros passos para adotar a estrat\u00e9gia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homadesign.co\/en\/business-to-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Business to Experience e como aplicar na sua empresa?\" \/>\n<meta property=\"og:description\" content=\"Saiba o que \u00e9 e quais as vantagens do Business to Experience. Entenda as diferen\u00e7as do CX e os primeiros passos para adotar a estrat\u00e9gia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/homadesign.co\/en\/business-to-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"HOMA\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T00:42:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T13:40:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/homadesign.co\/wp-content\/uploads\/2021\/08\/01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Fernanda Belatto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Fernanda Belatto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/\"},\"author\":{\"name\":\"Maria Fernanda Belatto\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/#\\\/schema\\\/person\\\/ed3d20d2b27d5a30520f3d0b05e2a015\"},\"headline\":\"O que \u00e9 Business to Experience e como aplicar na sua empresa?\",\"datePublished\":\"2021-08-24T00:42:43+00:00\",\"dateModified\":\"2024-10-22T13:40:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/\"},\"wordCount\":849,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/01.jpg\",\"articleSection\":[\"Conceitos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/\",\"url\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/\",\"name\":\"O que \u00e9 Business to Experience e como aplicar na sua empresa?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/01.jpg\",\"datePublished\":\"2021-08-24T00:42:43+00:00\",\"dateModified\":\"2024-10-22T13:40:55+00:00\",\"description\":\"Saiba o que \u00e9 e quais as vantagens do Business to Experience. Entenda as diferen\u00e7as do CX e os primeiros passos para adotar a estrat\u00e9gia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/01.jpg\",\"contentUrl\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/01.jpg\",\"width\":800,\"height\":533,\"caption\":\"Business to Experience\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/business-to-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/homadesign.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 Business to Experience e como aplicar na sua empresa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/#website\",\"url\":\"https:\\\/\\\/homadesign.co\\\/\",\"name\":\"HOMA\",\"description\":\"Estrat\u00e9gias de crescimento centradas no ser humano\",\"publisher\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/homadesign.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/#organization\",\"name\":\"HOMA\",\"url\":\"https:\\\/\\\/homadesign.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Logo_Homa_Preto_3.svg\",\"contentUrl\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Logo_Homa_Preto_3.svg\",\"width\":218,\"height\":212,\"caption\":\"HOMA\"},\"image\":{\"@id\":\"https:\\\/\\\/homadesign.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/#\\\/schema\\\/person\\\/ed3d20d2b27d5a30520f3d0b05e2a015\",\"name\":\"Maria Fernanda Belatto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Foto_Homa_Maria-150x150.jpg\",\"url\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Foto_Homa_Maria-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/homadesign.co\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Foto_Homa_Maria-150x150.jpg\",\"caption\":\"Maria Fernanda Belatto\"},\"description\":\"Mestranda em Innovation Management, Entrepreneurship and Sustainability na Technische Universit\u00e4t Berlin. Especialista em Gest\u00e3o de Pessoas com certifica\u00e7\u00e3o em Service Design pela Livework e em Product Strategy pela Kellogg School of Management. Administradora de empresas graduada pela Universidade Estadual de Santa Catarina e \u00c9cole Sup\u00e9rieure de Commerce Clermont.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 Business to Experience e como aplicar na sua empresa?","description":"Saiba o que \u00e9 e quais as vantagens do Business to Experience. Entenda as diferen\u00e7as do CX e os primeiros passos para adotar a estrat\u00e9gia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/homadesign.co\/en\/business-to-experience\/","og_locale":"en_US","og_type":"article","og_title":"O que \u00e9 Business to Experience e como aplicar na sua empresa?","og_description":"Saiba o que \u00e9 e quais as vantagens do Business to Experience. Entenda as diferen\u00e7as do CX e os primeiros passos para adotar a estrat\u00e9gia.","og_url":"https:\/\/homadesign.co\/en\/business-to-experience\/","og_site_name":"HOMA","article_published_time":"2021-08-24T00:42:43+00:00","article_modified_time":"2024-10-22T13:40:55+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/homadesign.co\/wp-content\/uploads\/2021\/08\/01.jpg","type":"image\/jpeg"}],"author":"Maria Fernanda Belatto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maria Fernanda Belatto","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/homadesign.co\/business-to-experience\/#article","isPartOf":{"@id":"https:\/\/homadesign.co\/business-to-experience\/"},"author":{"name":"Maria Fernanda Belatto","@id":"https:\/\/homadesign.co\/#\/schema\/person\/ed3d20d2b27d5a30520f3d0b05e2a015"},"headline":"O que \u00e9 Business to Experience e como aplicar na sua empresa?","datePublished":"2021-08-24T00:42:43+00:00","dateModified":"2024-10-22T13:40:55+00:00","mainEntityOfPage":{"@id":"https:\/\/homadesign.co\/business-to-experience\/"},"wordCount":849,"commentCount":0,"publisher":{"@id":"https:\/\/homadesign.co\/#organization"},"image":{"@id":"https:\/\/homadesign.co\/business-to-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/homadesign.co\/wp-content\/uploads\/2021\/08\/01.jpg","articleSection":["Conceitos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/homadesign.co\/business-to-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/homadesign.co\/business-to-experience\/","url":"https:\/\/homadesign.co\/business-to-experience\/","name":"O que \u00e9 Business to Experience e como aplicar na sua empresa?","isPartOf":{"@id":"https:\/\/homadesign.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/homadesign.co\/business-to-experience\/#primaryimage"},"image":{"@id":"https:\/\/homadesign.co\/business-to-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/homadesign.co\/wp-content\/uploads\/2021\/08\/01.jpg","datePublished":"2021-08-24T00:42:43+00:00","dateModified":"2024-10-22T13:40:55+00:00","description":"Saiba o que \u00e9 e quais as vantagens do Business to Experience. Entenda as diferen\u00e7as do CX e os primeiros passos para adotar a estrat\u00e9gia.","breadcrumb":{"@id":"https:\/\/homadesign.co\/business-to-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/homadesign.co\/business-to-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homadesign.co\/business-to-experience\/#primaryimage","url":"https:\/\/homadesign.co\/wp-content\/uploads\/2021\/08\/01.jpg","contentUrl":"https:\/\/homadesign.co\/wp-content\/uploads\/2021\/08\/01.jpg","width":800,"height":533,"caption":"Business to Experience"},{"@type":"BreadcrumbList","@id":"https:\/\/homadesign.co\/business-to-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/homadesign.co\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 Business to Experience e como aplicar na sua empresa?"}]},{"@type":"WebSite","@id":"https:\/\/homadesign.co\/#website","url":"https:\/\/homadesign.co\/","name":"HOMA","description":"Estrat\u00e9gias de crescimento centradas no ser humano","publisher":{"@id":"https:\/\/homadesign.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/homadesign.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/homadesign.co\/#organization","name":"HOMA","url":"https:\/\/homadesign.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homadesign.co\/#\/schema\/logo\/image\/","url":"https:\/\/homadesign.co\/wp-content\/uploads\/2024\/09\/Logo_Homa_Preto_3.svg","contentUrl":"https:\/\/homadesign.co\/wp-content\/uploads\/2024\/09\/Logo_Homa_Preto_3.svg","width":218,"height":212,"caption":"HOMA"},"image":{"@id":"https:\/\/homadesign.co\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/homadesign.co\/#\/schema\/person\/ed3d20d2b27d5a30520f3d0b05e2a015","name":"Maria Fernanda Belatto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/homadesign.co\/wp-content\/uploads\/2024\/10\/Foto_Homa_Maria-150x150.jpg","url":"https:\/\/homadesign.co\/wp-content\/uploads\/2024\/10\/Foto_Homa_Maria-150x150.jpg","contentUrl":"https:\/\/homadesign.co\/wp-content\/uploads\/2024\/10\/Foto_Homa_Maria-150x150.jpg","caption":"Maria Fernanda Belatto"},"description":"Business Administrator, graduate of the State University of Santa Catarina and \u00c9cole Sup\u00e9rieure de Commerce Clermont. Specialist in People Management with certification in Service Design from Livework and Product Strategy from Kellogg School of Management. Master's student in Innovation Management, Entrepreneurship, and Sustainability at the Technische Universit\u00e4t Berlin."}]}},"_links":{"self":[{"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/posts\/11675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/comments?post=11675"}],"version-history":[{"count":2,"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/posts\/11675\/revisions"}],"predecessor-version":[{"id":14287,"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/posts\/11675\/revisions\/14287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/media\/11680"}],"wp:attachment":[{"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/media?parent=11675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/categories?post=11675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homadesign.co\/en\/wp-json\/wp\/v2\/tags?post=11675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}