{"id":11806,"date":"2021-12-08T09:55:37","date_gmt":"2021-12-08T12:55:37","guid":{"rendered":"https:\/\/homadesign.co\/?p=11806"},"modified":"2024-10-22T10:42:55","modified_gmt":"2024-10-22T13:42:55","slug":"esg","status":"publish","type":"post","link":"https:\/\/homadesign.co\/en\/esg\/","title":{"rendered":"Descomplicando o ESG: o que \u00e9 e como aplicar na sua empresa?"},"content":{"rendered":"

Voc\u00ea sabe o que \u00e9 ESG? Em todo o mundo, organiza\u00e7\u00f5es de diferentes portes e segmentos est\u00e3o correndo para adaptar seus servi\u00e7os e processos, buscando adotar boas pr\u00e1ticas ambientais, sociais e de governan\u00e7a corporativa. O ESG, ou ASG em portugu\u00eas, significa \u201cAmbiente, Social e Governan\u00e7a\u201d, e \u00e9 um conceito que deve pautar grandes mudan\u00e7as nas empresas e neg\u00f3cios nos pr\u00f3ximos anos, impactando diretamente os consumidores. <\/span>
\n<\/span>
\n<\/span>Mais do que uma palavra da moda, o ESG reflete as <\/span>mudan\u00e7as de comportamento do consumidor<\/b><\/a>, assim como uma maior preocupa\u00e7\u00e3o com quest\u00f5es ambientais, \u00e9ticas e de seguran\u00e7a, al\u00e9m da pr\u00f3pria satisfa\u00e7\u00e3o dos clientes, experi\u00eancia dos colaboradores e outros pontos. Na pr\u00e1tica, <\/span>cada pilar do ESG representa o comprometimento dos l\u00edderes e do mercado com a transforma\u00e7\u00e3o social, ambiental e das pr\u00e1ticas administrativas nas institui\u00e7\u00f5es.<\/b> Por isso, o conceito tamb\u00e9m \u00e9 um dos novos crit\u00e9rios para investimentos no mercado financeiro. <\/span>
\n<\/span>
\n<\/span>Quer entender melhor cada pilar e como aplicar na sua empresa, ampliando as oportunidades de neg\u00f3cios e aperfei\u00e7oando a experi\u00eancia dos seus clientes? Ent\u00e3o, acompanhe a leitura e saiba mais a seguir!\u00a0<\/span><\/p>\n

Quais os pilares do ESG e qual a import\u00e2ncia para os neg\u00f3cios?<\/b><\/h2>\n


\n<\/span>Os tr\u00eas termos que comp\u00f5em a sigla ESG formam os pilares de um <\/span>novo mindset<\/span><\/a> para as empresas e lideran\u00e7as, onde \u00e9 essencial reconhecer o impacto dos neg\u00f3cios para o planeta, assim como a responsabilidade social e corporativa com os clientes, funcion\u00e1rios e demais <\/span>stakeholders<\/span><\/a>.
\n<\/span>
\n<\/span>Meio ambiente <\/b>(environmental, E<\/i><\/b>)<\/b><\/p>\n

Se antes a quest\u00e3o ambiental era vista como algo secund\u00e1rio e at\u00e9 mesmo uma poss\u00edvel fonte de preju\u00edzos, agora ela ser\u00e1 primordial para a sobreviv\u00eancia dos neg\u00f3cios – tanto pela busca dos consumidores, quanto pelo pr\u00f3prio impacto e desafios ambientais presentes em todo o mundo. De acordo com um <\/span>estudo realizado pela Deloitte<\/span><\/a>,<\/span> 81% dos CXOs acreditam que os neg\u00f3cios devem investir mais na preserva\u00e7\u00e3o ambiental<\/b>. <\/span>
\n<\/span>
\n<\/span>Nesse sentido, as pr\u00e1ticas e recomenda\u00e7\u00f5es de ESG em rela\u00e7\u00e3o ao meio ambiente envolvem diferentes temas como a <\/span>redu\u00e7\u00e3o do desmatamento, melhor gest\u00e3o e redu\u00e7\u00e3o de res\u00edduos, minimiza\u00e7\u00e3o do aquecimento global e emiss\u00e3o dos gases do efeito estufa, gest\u00e3o de desastres naturais,<\/b> entre v\u00e1rias outras a\u00e7\u00f5es e possibilidades. Para obter o reconhecimento do mercado e, de fato, gerar um impacto ambiental positivo, as empresas devem modificar seus processos e fluxos de trabalho, al\u00e9m de adotar novas tecnologias e boas pr\u00e1ticas, visando a conserva\u00e7\u00e3o e restaura\u00e7\u00e3o ambiental.<\/span>
\n<\/span>
\n<\/span>Entenda tamb\u00e9m <\/i><\/b>O que \u00e9 economia regenerativa e como preparar a sua empresa<\/i><\/b><\/a>\u00a0<\/span><\/p>\n


\n<\/b>Responsabilidade social <\/b>(social, S)<\/i><\/b><\/h3>\n

O foco na <\/span>experi\u00eancia interna dos colaboradores<\/span><\/a>, assim como a <\/span>experi\u00eancia dos clientes<\/span><\/a> a partir de diferentes pontos de contato com a marca, \u00e9 um dos aspectos essenciais do ESG. Isso porque as empresas t\u00eam uma responsabilidade social, que envolve desde o atendimento e relacionamento com a comunidade onde est\u00e1 inserida, at\u00e9 o respeito \u00e0s leis trabalhistas e direitos humanos. <\/span>
\n<\/span>
\n<\/span>Para adotar posturas que visam potencializar essa responsabilidade social, as empresas podem investir em programas de inclus\u00e3o, acessibilidade, assim como seguran\u00e7a e prote\u00e7\u00e3o de dados<\/a>, como a LGPD. Al\u00e9m de buscar engajar e envolver mais os colaboradores nos processos, em rela\u00e7\u00f5es mais humanizadas e horizontais. <\/span>
\n<\/span>
\n<\/span>
\n<\/span>Leia mais e saiba <\/i><\/b>Como aplicar os pilares do design para uma lideran\u00e7a mais inclusiva<\/i><\/b><\/a><\/p>\n


\n<\/b>Governan\u00e7a<\/b> (governance, G)<\/i><\/b><\/h3>\n

O \u00faltimo grande pilar do ESG se refere \u00e0s boas pr\u00e1ticas de governan\u00e7a e administra\u00e7\u00e3o dos neg\u00f3cios, que t\u00eam como objetivo ampliar a transpar\u00eancia, eliminar a corrup\u00e7\u00e3o e desigualdades salariais. Tamb\u00e9m engloba boas pr\u00e1ticas para contrata\u00e7\u00e3o e integra\u00e7\u00e3o de servi\u00e7os, responsabilidades e independ\u00eancia do conselho, entre outros pontos.<\/span>
\n<\/b>
\n<\/b>
\n<\/b>Em resumo, o ESG envolve:<\/b><\/p>\n\n\n\n\n
Environmental<\/b><\/td>\nSocial<\/b><\/td>\nGovernance<\/b><\/td>\n<\/tr>\n
Redu\u00e7\u00e3o do desmatamento<\/span>Gest\u00e3o de res\u00edduos<\/span><\/p>\n

Fontes de energia sustent\u00e1vel\u00a0<\/span><\/p>\n

Economia e consumo consciente de recursos naturais<\/span><\/p>\n

Preserva\u00e7\u00e3o ambiental<\/span><\/td>\n

Satisfa\u00e7\u00e3o e experi\u00eancia dos clientes<\/span>
\n<\/span>
\n<\/span>Prote\u00e7\u00e3o de dados e privacidade<\/p>\n

<\/span>Inclus\u00e3o, acessibilidade e diversidade\u00a0<\/span>Respeito e engajamento dos colaboradores<\/span><\/p>\n

Relacionamento com a comunidade<\/span><\/td>\n

Transpar\u00eancia e \u00e9tica organizacional<\/span>Canais de den\u00fancia<\/span><\/p>\n

Igualdade de g\u00eanero nos conselhos<\/span><\/p>\n

C\u00f3digos de conduta<\/span><\/p>\n

Remunera\u00e7\u00e3o justa dos executivos<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Como adaptar os servi\u00e7os e investir em boas pr\u00e1ticas de ESG?<\/span><\/h3>\n

Independente do setor ou porte do neg\u00f3cio, todas as empresas precisam se adaptar aos princ\u00edpios e boas pr\u00e1ticas de ESG. Isso porque, al\u00e9m de ser um novo fator para obter investimentos, todos os conceitos e boas pr\u00e1ticas previstas beneficiam os neg\u00f3cios e experi\u00eancia dos clientes<\/a>. Por isso, \u00e9 importante ter em mente que <\/span>o ESG n\u00e3o \u00e9 algo ruim ou mais uma burocracia para as empresas, mas sim um conceito que vem para fortalecer os neg\u00f3cios, o relacionamento com as pessoas e com a comunidade onde estes est\u00e3o inseridos<\/b>. <\/span>
\n<\/span>
\n<\/span>Para dar in\u00edcio e aplicar as boas pr\u00e1ticas nas diferentes frentes do neg\u00f3cio, as lideran\u00e7as devem envolver suas equipes, ouvir os clientes e avaliar pontos de oportunidades e riscos, revendo, por vezes, seus produtos e servi\u00e7os<\/a> prestados. Ao olhar para a jornada de uma forma ampla, analisando tamb\u00e9m o mercado e os aspectos relacionados ao ESG, as empresas podem expandir os neg\u00f3cios, fidelizar os clientes, reduzir taxas de turnover, entre outras vantagens.<\/span>
\n<\/span>
\n<\/span>Uma metodologia eficaz nesse processo, \u00e9 o Design de Servi\u00e7o que permite olhar os servi\u00e7os de forma hol\u00edstica e que tem como objetivo principal aperfei\u00e7oar os servi\u00e7os a partir de diferentes aspectos. Leia o nosso material especial e entenda melhor o que \u00e9 <\/span>Design de Servi\u00e7o – Dos conceitos \u00e0 aplica\u00e7\u00e3o pr\u00e1tica<\/span><\/a>.<\/span>
\n<\/span><\/p>\n

\"\"<\/a><\/p>\n

Photo by Markus Spiske<\/a> on Unsplash\u00a0<\/a> <\/em><\/h5>\n
Photo by Avel Chuklanov<\/a> on Unsplash<\/a> <\/em><\/h5>","protected":false},"excerpt":{"rendered":"

Voc\u00ea sabe o que \u00e9 ESG? Em todo o mundo, organiza\u00e7\u00f5es de diferentes portes e segmentos est\u00e3o correndo para adaptar seus servi\u00e7os e processos, buscando adotar boas pr\u00e1ticas ambientais, sociais e de governan\u00e7a corporativa. O ESG, ou ASG em portugu\u00eas, significa \u201cAmbiente, Social e Governan\u00e7a\u201d, e \u00e9 um conceito que deve pautar grandes mudan\u00e7as nas […]<\/p>\n","protected":false},"author":6,"featured_media":11810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-11806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao"],"yoast_head":"\nESG: entenda o que \u00e9 e como aplicar na sua empresa<\/title>\n<meta name=\"description\" content=\"Entenda o que significa ESG, a import\u00e2ncia para os neg\u00f3cios e como aplicar boas pr\u00e1ticas nas empresas. 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