{"id":12107,"date":"2022-05-03T09:46:56","date_gmt":"2022-05-03T12:46:56","guid":{"rendered":"https:\/\/homadesign.co\/?p=12107"},"modified":"2024-09-18T15:18:36","modified_gmt":"2024-09-18T18:18:36","slug":"cocriacao","status":"publish","type":"post","link":"https:\/\/homadesign.co\/en\/cocriacao\/","title":{"rendered":"5 Vantagens da cocria\u00e7\u00e3o de servi\u00e7os com a HOMA"},"content":{"rendered":"<p><i><span style=\"font-weight: 300;\">Voc\u00ea est\u00e1 pensando em criar ou remodelar um servi\u00e7o? Sabe quando e como fazer isso? Descubra no artigo a seguir a import\u00e2ncia da cocria\u00e7\u00e3o para ampliar as oportunidades e obter sucesso nos neg\u00f3cios!<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Em muitas empresas, ainda \u00e9 comum que a elabora\u00e7\u00e3o de solu\u00e7\u00f5es e defini\u00e7\u00e3o de mudan\u00e7as nos servi\u00e7os seja um processo mais centralizador, com pouco contato dos agentes externos, ou at\u00e9 mesmo das equipes. Apesar de parecer mais simples e r\u00e1pido, esse tipo de comportamento limita a inova\u00e7\u00e3o, excluindo partes importantes dos processos e a possibilidade de explorar novas ideias. <\/span><span style=\"font-weight: 300;\"><br><\/span><span style=\"font-weight: 300;\"><br><\/span><span style=\"font-weight: 300;\">Na contram\u00e3o desse movimento, a <\/span><b>cocria\u00e7\u00e3o vem justamente para adicionar a participa\u00e7\u00e3o de outros stakeholders e profissionais especializados, ampliando a colabora\u00e7\u00e3o<\/b><span style=\"font-weight: 300;\">, potencial criativo e oportunidades para os neg\u00f3cios. O modelo tem como objetivo aproximar \u00e1reas para que o resultado seja o mais vantajoso poss\u00edvel para as pessoas.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">A seguir, saiba como a HOMA coloca esse m\u00e9todo em pr\u00e1tica, apoiando as empresas a inovar no mercado!&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Diferenciais da HOMA na cocria\u00e7\u00e3o de servi\u00e7os<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 300;\">A HOMA \u00e9 uma empresa de <\/span><a href=\"https:\/\/homadesign.co\/en\/o-que-e-design-de-servico\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Service Design<\/span><\/a><span style=\"font-weight: 300;\"> especializada em repensar a experi\u00eancia dos clientes e colaboradores, nos diferentes pontos de contato da jornada.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Isso significa que<\/span> <span style=\"font-weight: 300;\">refletimos sobre a utilidade de solu\u00e7\u00f5es para al\u00e9m das funcionalidades \u00f3bvias e <\/span><b>estamos sempre pensando em como melhorar a experi\u00eancia do cliente. <\/b><span style=\"font-weight: 300;\">Por esse motivo, faz todo o sentido pensar na cria\u00e7\u00e3o de servi\u00e7os como um processo colaborativo.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">A HOMA usa a cocria\u00e7\u00e3o para fomentar a <a href=\"https:\/\/homadesign.co\/en\/visao-estrategica\/\" target=\"_blank\" rel=\"noopener\">vis\u00e3o estrat\u00e9gica<\/a> e a constru\u00e7\u00e3o de servi\u00e7os mais humanizados, \u00fateis e com processos eficientes para as equipes. N\u00e3o \u00e0 toa, o m\u00e9todo conta com quatro etapas macro para <\/span><b>potencializar o retorno sobre o seu investimento por meio de melhores decis\u00f5es<\/b><span style=\"font-weight: 300;\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><i>Explora\u00e7\u00e3o:<\/i><\/b><i><span style=\"font-weight: 300;\"> conhecemos a sua empresa e analisamos o mercado no qual ela atua para identificar os desafios que devem ser encarados.<\/span><\/i><\/li>\n\n\n\n<li><b><i>Cocria\u00e7\u00e3o:<\/i><\/b><i><span style=\"font-weight: 300;\"> levamos os questionamentos e os impasses da etapa anterior para uma s\u00e9rie de processos colaborativos com os stakeholders que ajudar\u00e3o a encontrar as solu\u00e7\u00f5es.<\/span><\/i><\/li>\n\n\n\n<li><b><i>Proje\u00e7\u00e3o: <\/i><\/b><i><span style=\"font-weight: 300;\">junto com voc\u00ea, essa \u00e9 a etapa onde experimentamos as principais solu\u00e7\u00f5es e ideias formuladas.<\/span><\/i><\/li>\n\n\n\n<li><b><i>Retained advisory<\/i><\/b><i><span style=\"font-weight: 300;\">: avaliamos os resultados da etapa anterior para entregar um servi\u00e7o concreto e com valor real para a empresa.&nbsp;<\/span><\/i><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 300;\">Conhe\u00e7a a seguir <\/span><b>cinco vantagens da cocria\u00e7\u00e3o com a HOMA <\/b><span style=\"font-weight: 300;\">e saiba como conseguimos desenvolver projetos personalizados, de acordo com o objetivo de cada empresa, e com foco na gera\u00e7\u00e3o de resultados.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/conteudo.homadesign.co\/design-de-servico?_ga=2.112275332.1221344035.1651581994-827534838.1651151917\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"250\" src=\"https:\/\/homadesign.co\/wp-content\/uploads\/2019\/07\/Prancheta-4-1.png\" alt=\"\" class=\"wp-image-11639\" srcset=\"https:\/\/homadesign.co\/wp-content\/uploads\/2019\/07\/Prancheta-4-1.png 900w, https:\/\/homadesign.co\/wp-content\/uploads\/2019\/07\/Prancheta-4-1-300x83.png 300w, https:\/\/homadesign.co\/wp-content\/uploads\/2019\/07\/Prancheta-4-1-768x213.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. Metodologias e ferramentas adequadas para cada projeto<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 300;\">Ap\u00f3s realizar uma imers\u00e3o no neg\u00f3cio do cliente, o time da HOMA <\/span><span style=\"font-weight: 300;\">aplica ferramentas e metodologias baseadas na cocria\u00e7\u00e3o, de acordo com as necessidades de cada projeto. <\/span><span style=\"font-weight: 300;\">Para potencializar resultados, buscamos <\/span><b>estimular a participa\u00e7\u00e3o genu\u00edna dos agentes externos<\/b><span style=\"font-weight: 300;\">, sem induzir as respostas ou a\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Entre as ferramentas e m\u00e9todos utilizados est\u00e3o:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 300;\">Princ\u00edpios do design;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 300;\">Princ\u00edpios da gest\u00e3o de opera\u00e7\u00f5es;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 300;\">Entrevistas de profundidade;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 300;\">Workshops, entre outros.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Vis\u00e3o hol\u00edstica da empresa e conex\u00e3o entre os times<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 300;\">\u00c9 comum que as equipes estejam muito focadas e imersas no universo da empresa e nos desafios que querem superar. Essa vis\u00e3o \u00e9 importante, mas pode n\u00e3o ser suficiente para o desenvolvimento estrat\u00e9gico e <\/span><a href=\"https:\/\/homadesign.co\/en\/como-inovar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">inovador<\/span><\/a><span style=\"font-weight: 300;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Com uma vis\u00e3o hol\u00edstica, ou seja, o <\/span><b>olhar sobre o todo de maneira cr\u00edtica<\/b><span style=\"font-weight: 300;\">, a equipe da HOMA busca conectar os dados gerados por todos os agentes participantes da cocria\u00e7\u00e3o a fim de entregar uma forte compreens\u00e3o das necessidades do p\u00fablico.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Olhar neutro e refer\u00eancias externas<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 300;\">A <\/span><b>equipe da HOMA \u00e9 multidisciplinar<\/b><span style=\"font-weight: 300;\">, formada por especialistas em marketing, designers, antrop\u00f3logos e outros profissionais que s\u00e3o selecionados conforme as necessidades dos projetos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Esse conjunto de profissionais tamb\u00e9m contribui com a <\/span><b>oxigena\u00e7\u00e3o de ideias para o neg\u00f3cio.<\/b><span style=\"font-weight: 300;\"> Muitos empreendedores t\u00eam dificuldade em mudar antigos h\u00e1bitos e vis\u00f5es para conseguir inovar, assim, um olhar neutro e refer\u00eancias externas podem alavancar esse movimento.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Foco na jornada do cliente e na melhoria dos processos<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 300;\">Como dito anteriormente, para a HOMA, o cliente est\u00e1 no foco de toda estrat\u00e9gia. Portanto, a cria\u00e7\u00e3o do servi\u00e7o jamais pode ser feita sem a sua participa\u00e7\u00e3o, seja por meio de entrevistas, an\u00e1lise de documentos, testes de usabilidade, etc.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Obviamente, esse processo tamb\u00e9m exige coragem dos l\u00edderes da empresa, pois tamb\u00e9m <\/span><b>buscamos descobrir os verdadeiros problemas por tr\u00e1s das jornadas dos clientes<\/b><span style=\"font-weight: 300;\">. Somente assim, seremos capazes de levar os neg\u00f3cios para o pr\u00f3ximo n\u00edvel.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Experi\u00eancia com empresas de diferentes segmentos, portes e objetivos<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 300;\">A equipe da HOMA j\u00e1 trabalhou com empresas de alta tecnologia, sa\u00fade, comunica\u00e7\u00e3o, ind\u00fastria de alimentos e bebidas, entre outras. Toda essa experi\u00eancia nos permite<\/span><b>&nbsp;entender a complexidade de processos organizacionais diversos,<\/b><span style=\"font-weight: 300;\"> o que faz toda a diferen\u00e7a na hora de definir o plano de trabalho e a estrat\u00e9gia de servi\u00e7o.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">A <\/span><a href=\"https:\/\/homadesign.co\/en\/consultoria-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">consultoria de design<\/span><\/a><span style=\"font-weight: 300;\"> feita pela HOMA tamb\u00e9m preza pela agilidade, visto que h\u00e1 um cronograma definido para cada a\u00e7\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conhe\u00e7a os servi\u00e7os da HOMA<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 300;\">Nosso processo de cocria\u00e7\u00e3o consiste no aproveitamento de diferentes conhecimentos e experi\u00eancias das pessoas para repensar os servi\u00e7os e identificar oportunidades para os neg\u00f3cios.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Unimos os nossos conhecimentos t\u00e9cnicos de inova\u00e7\u00e3o e mercado, aos conhecimentos espec\u00edficos e experi\u00eancias dos times. Juntos podemos criar solu\u00e7\u00f5es inovadoras e surpreendentes, para ampliar a qualidade dos servi\u00e7os e oportunidades para os neg\u00f3cios.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 300;\">Para isso, a HOMA trabalha com as seguintes frentes:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Sprints <\/b><span style=\"font-weight: 300;\">\u2014 para <\/span><b>empresas que desejam destravar ideias<\/b><span style=\"font-weight: 300;\"> para agilizar o encontro de uma solu\u00e7\u00e3o pontual, as <\/span><a href=\"https:\/\/homadesign.co\/en\/sprint-de-inovacao\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">sprints de inova\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 300;\"> s\u00e3o as mais indicadas. Com dura\u00e7\u00e3o de cinco dias, o processo envolve equipes de diferentes \u00e1reas da empresa em uma s\u00e9rie de a\u00e7\u00f5es baseadas no <\/span><a href=\"https:\/\/homadesign.co\/en\/o-que-e-design-thinking-e-como-ele-pode-ajudar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Design Thinking<\/span><\/a><span style=\"font-weight: 300;\">. O objetivo \u00e9 mapear oportunidades e ao final desenvolver um prot\u00f3tipo ou MVP, testando e identificando pontos de melhoria para a solu\u00e7\u00e3o com maior velocidade.\u00a0 <\/span><br><\/li>\n\n\n\n<li><b>Projetos <\/b><span style=\"font-weight: 300;\">\u2014 quando o objetivo do neg\u00f3cio \u00e9 mais amplo e \u00e9 percebida a necessidade de <\/span><b>olhar mais aprofundado para diferentes aspectos do neg\u00f3cio<\/b><span style=\"font-weight: 300;\"><span style=\"font-weight: 300;\"> e da jornada dos clientes, a HOMA desenvolve um projeto completo e personalizado.<\/span><\/span> Ele \u00e9\u00a0 composto por v\u00e1rias etapas, baseadas tamb\u00e9m no m\u00e9todo do duplo diamante do Design Thinking, e envolvem conhecimentos e t\u00e9cnicas de outras \u00e1reas, a partir da vis\u00e3odo Design de Servi\u00e7o. Os projetos podem ser realizados para repensar um servi\u00e7o, processos, a experi\u00eancia dos colaboradores e dos clientes, entre v\u00e1rios outros.<br><\/li>\n\n\n\n<li><b>Training sessions<\/b> \u2014 treinamentos guiados para <b>estimular a mudan\u00e7a de mindset<\/b> dos colaboradores e a inova\u00e7\u00e3o de servi\u00e7os da organiza\u00e7\u00e3o. Com o apoio dos profissionais da HOMA, as equipes s\u00e3o estimuladas a pensar fora da caixa, quebrando conceitos tradicionais e explorando novas possibilidades para execu\u00e7\u00e3o dos processos, atendimento ao cliente e estrat\u00e9gias do neg\u00f3cio.<br><\/li>\n\n\n\n<li><b>Innovation <\/b><span style=\"font-weight: 300;\">\u2014 todos os servi\u00e7os da HOMA buscam promover a inova\u00e7\u00e3o nas empresas, a partir da cocria\u00e7\u00e3o com as equipes e m\u00e9todos que impulsionam a mudan\u00e7a de mindset. Mas al\u00e9m dos servi\u00e7os anteriores, a HOMA tamb\u00e9m promove a&nbsp; <\/span><b>implanta\u00e7\u00e3o de metodologias de inova\u00e7\u00e3o, que buscam a transforma\u00e7\u00e3o cultural <\/b><span style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">dentro da empresa, alinhando os times em processos com foco no cliente.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 300;\">A HOMA desenvolve projetos personalizados com foco na humaniza\u00e7\u00e3o e inova\u00e7\u00e3o para gera\u00e7\u00e3o de resultados reais!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/homadesign.co\/wp-content\/uploads\/2024\/01\/CTAs-fundo-de-funil-1024x288.png\" alt=\"\" class=\"wp-image-13587\" srcset=\"https:\/\/homadesign.co\/wp-content\/uploads\/2024\/01\/CTAs-fundo-de-funil-1024x288.png 1024w, https:\/\/homadesign.co\/wp-content\/uploads\/2024\/01\/CTAs-fundo-de-funil-300x84.png 300w, https:\/\/homadesign.co\/wp-content\/uploads\/2024\/01\/CTAs-fundo-de-funil-768x216.png 768w, https:\/\/homadesign.co\/wp-content\/uploads\/2024\/01\/CTAs-fundo-de-funil-1536x432.png 1536w, https:\/\/homadesign.co\/wp-content\/uploads\/2024\/01\/CTAs-fundo-de-funil.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><br><a href=\"https:\/\/homadesign.co\/en\/vamos-conversar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Entre em contato<\/b><\/a><span style=\"font-weight: 300;\"> com a consultoria especializada da <\/span><a href=\"https:\/\/homadesign.co\/en\/#inicio\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">HOMA Design de Servi\u00e7o<\/span><\/a><span style=\"font-weight: 300;\"> para discutirmos a melhor solu\u00e7\u00e3o para o seu neg\u00f3cio.&nbsp;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea est\u00e1 pensando em criar ou remodelar um servi\u00e7o? Sabe quando e como fazer isso? Descubra no artigo a seguir a import\u00e2ncia da cocria\u00e7\u00e3o para ampliar as oportunidades e obter sucesso nos neg\u00f3cios! Em muitas empresas, ainda \u00e9 comum que a elabora\u00e7\u00e3o de solu\u00e7\u00f5es e defini\u00e7\u00e3o de mudan\u00e7as nos servi\u00e7os seja um processo mais centralizador, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-12107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Vantagens da cocria\u00e7\u00e3o de servi\u00e7os com a HOMA<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as vantagens e saiba como facilitar a cocria\u00e7\u00e3o de servi\u00e7os na sua empresa com a expertise da equipe da HOMA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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