Insights to drive businesses towards better strategies.
Through our design-driven approach and technology, we transform complex data into growth strategies for businesses.
We are a human-centred strategy consultancy.
what we do
01
We humanise data
With an external and impartial perspective, we generate actionable insights by applying mixed research methods to explore markets, analyse behaviours, and diagnose experiences.
02
We foster commitment
We stimulate creativity, leverage collective intelligence, and align teams towards better decision-making. This approach enhances engagement.
03
We innovate with confidence
We prototype to maximise innovation investments, developing more precise actions and ensuring greater security in the implementation of our solutions.
Discover success stories driven by our expertise.
Real experiences
The largest diagnostic medicine chain in Latin America sought to redesign its vaccination services.
How to drive the digital transformation of a global energy company?
Ton Labs, a blockchain specialist, needed to understand Brazilian investors in order to tailor its cryptocurrency wallet to the local market.
Dafiti needed to identify the perceived differentiators valued by its most loyal customers in order to effectively reposition its brand.
"HOMA’s facilitation throughout the project – with professionalism, impartiality, empathy, and technical expertise – allowed us to view the challenge from various angles and envision concrete short, medium, and long-term solutions. The added value to the business is enormous."
Luciana Nabarrete
Chief People, Processes & Sustainability Officer at Engie Brasil Energia
"HOMA's work is both pragmatic and human. With a light and collaborative approach, at times, it felt as if the HOMA team was part of the Dasa team. It was much more than a supplier-client relationship; we built a true partnership throughout the process."
Venâncio Guimarães
People & Culture Director at Dasa
"Within companies, it is difficult to identify what truly impacts key results. Most people's motivations are not value-driven; they are often based on gut feelings. There is a strategic blindness. The value of HOMA's service is closely linked to economic strategy."
Renato Guimarães
Engineering Director at Bravium
"After my experience with HOMA, I cannot envision developing a business or product without placing the customer at the centre of the project. HOMA goes beyond by developing a complete step-by-step approach to delivering the ideal customer journey, using blueprints that encompass everything from the front desk to the back office, and providing practical guidelines for implementation."
Daniel Dias
Head of Biotech at Solvay
"HOMA’s processes are highly robust. The founders are extremely committed, organised, and structured, handling highly complex projects."
Diego Aguiar
Senior Marketing and Communication Analyst at Sicoob
"The project with HOMA was crucial for us to rediscover Dialetto. In six months, we redesigned the customer journey, reflected on management roles and relationship practices, which culminated in a new positioning and brand, consolidating Dialetto's new chapter."
Rodrigo Lóssio
Founding Partner and CEO of Dialetto
A company founded and led by women.
Who we are
We have chosen an organisational structure that allows us, the founders, to maintain a high level of involvement in all projects, assembling multidisciplinary teams according to each project’s scope.
Bruna Plentz
Designer, graduate of the Federal University of Santa Catarina and Università degli Studi di Firenze. Specialist in Service Design from the Istituto Europeo di Design in Barcelona. Master’s degree in Anthropology from the NOVA University of Lisbon with a focus on Contemporary Themes.
Business Administrator, graduate of the State University of Santa Catarina and École Supérieure de Commerce Clermont. Specialist in People Management with certification in Service Design from Livework and Product Strategy from Kellogg School of Management. Master's student in Innovation Management, Entrepreneurship, and Sustainability at the Technische Universität Berlin.
Human-centred strategies have the power to improve lives within and beyond organisations.
Delivering valuable insights for almost a decade.
Shall we talk?
Through a conversation about your business challenges and opportunities, we combine theoretical and technical approaches in a customised scope for your company.
